Privacy Policy

Information you provide. When you request a consultation, you complete a form hosted by Typeform. The form asks for information such as your name, phone number, email address, property address and details about your home and backup power needs. You may also share information voluntarily when you call, email or otherwise contact us or our installation partner.

Phone calls. The phone number on this website is a call-tracking number provided by CallRail. When you call it, CallRail may collect information such as your phone number, the date, time and duration of the call, and general location information associated with your number. Depending on how the service is configured, this can include a recording or transcript of the call. Calls are forwarded to Cagen Electric.

Information collected automatically. Like most websites, this site and the services we use collect certain technical information when you visit, such as your IP address, browser and device type, the pages you view, the website that referred you, and the date and time of your visit. This includes information collected through cookies and similar technologies described below, and standard server logs kept by our hosting provider.

• To respond to your consultation request or call.
• To share your request with Cagen Electric, LLC so they can contact you, evaluate your home, provide an estimate and schedule work.
• To understand how visitors find and use the website, and to improve it.
• To measure and improve the effectiveness of our advertising, including whether an ad led to a completed consultation request.
• To keep the website secure and operating properly, and to comply with legal obligations.

With our installation partner. Consultation requests and calls are shared with Cagen Electric, LLC so they can contact you about your project. Cagen Electric uses your information to respond to you and provide its services.

With service providers. We use third-party services to run this website and handle inquiries. They process information on our behalf and under their own privacy policies:

• Typeform hosts our consultation request form (Typeform privacy policy).
• CallRail provides call tracking for our phone number (CallRail privacy policy).
• Meta Platforms provides the Meta Pixel used for advertising measurement (Meta privacy policy).
• Vercel hosts this website (Vercel privacy policy).

For legal reasons. We may disclose information if required by law, or where reasonably necessary to protect the rights, property or safety of our users, our partner, us or others.

This website uses the Meta Pixel, a tool provided by Meta Platforms, Inc. It uses cookies and similar technologies to record when pages on this site are viewed and when a consultation request is completed. Meta may combine this with other information it holds to measure our ads on Facebook and Instagram, and to help show ads to people who may be interested in our services.

Typeform may also use cookies on its form pages, as described in its own policy. We do not currently use other third-party analytics tools on this website. If we add any, we will update this policy.

You can limit cookies and ad personalization by:

• Adjusting your browser settings to block or delete cookies.
• Managing your ad preferences in your Meta Accounts Center.
• Using the Digital Advertising Alliance’s WebChoices tool.

• You can browse this website without submitting a consultation request or calling us.
• If you no longer want to be contacted about your request, let us or Cagen Electric know.
• Depending on where you live, you may have rights to request access to, correction of or deletion of personal information we hold about you. To make a request, contact us using the details below.

We keep information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law. We use reasonable measures to protect information, but no method of transmission or storage is completely secure.

This website is intended for homeowners and is not directed to children under 13. We do not knowingly collect personal information from children.

This site links to other websites, including Typeform, Google and Cagen Electric’s own website. Their privacy practices are governed by their own policies.

We may update this policy from time to time. The “Last updated” date at the top shows when it was last revised.

Questions or requests about this policy or your information can be directed to Build or Beg SEO LLC, the operator of Midlands Home Generators.

Please submit your question through our online request form and note that it concerns privacy.

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